Consumers are always Win

Marketing strategy to find a marketer

“Consumers are always the ones who win.”

Consumers Today, even respected business leaders are in great confusion.

This is because existing marketing strategies do not work and brand loyalty is falling.

Customers no longer believe in corporate messages. In addition, they complain that they are lagging behind in pursuing and applying new issues such as artificial intelligence and blockchain.

What caused this confusion? The author says that the cause lies in the attitude of practitioners and leaders who do not regard customers as one “human.” If you look at customers as “objects to purchase our products,” not as unique individuals, customers have no choice but to turn their backs on us.

There are no customers who want to be treated like that.

If you want to capture the hearts of customers, you should become a human brand that can sympathize with the situation and needs of customers.

The author even says, “Customers are our marketers.” If you don’t win the hearts of customers, there is no marketer, and the business that lost the marketer will eventually fall behind.

In “Human Brand Survives,” we look at what human universal attributes and desires are in order to obtain a powerful marketer called a customer.

This is because it will not change as time goes by. In addition, based on this, various marketing strategies are presented and various cases of human brands are solved.

Through this book, let’s find a marketing answer that can survive in a world where marketing does not work.


4P Marketing?

It is not actually affected by advertisements.

I pay for soap ten times more expensive than ivory because I believe in the vision of a local soap company founder.

For her, the founder’s vision is more important than products, prices, promotions, and distribution, which are often referred to as 4P of marketing.

What kind of absurd thing is happening?


This is not a new idea.

In fact, it is the oldest idea in marketing. From the bottom of our hearts, we knew that business was always about emotions and relationships.

We were just forgetting the fact.


We do not own a Consumers journey.

The consumer journey is own by the consumer.

The new marketing mission given to us is to help our customers lead the story of our brand or product into a whirlwind of conversation.

“The sense of belonging, the biggest curse of human beings”.

For us moving slowly but steadily toward a world without advertisements.

It is a story that helps, inspires, and delights.

Meaningful event that shows true care, sympathy, and connection with the community.

It is an emotional connection that shows that we understand everything.

This is Consumers marketing that helps us realize that we are not alone and feel a sense of belonging.

“I think it’s about making your customers partners in the process of building a brand and creating products, and even designing the future of your business, and that should be a new customer journey.”

Various brand examples help readers understand.

Through each case, including North Face, which becomes a fan of brand fans, Lulu Lemon.

Which is position as a local community rather than a store, Pepsi, Harley-Davidson, Yeti, and Pebst Blue Ribbon.

You can see how the brand was place in consumers’ minds.

In addition, the author proposes to examine the organization itself.

Brand needs to be more humane and sincere.

How companies should take an attitude beyond the individual marketer’s capabilities.

If you accept the changes that are taking place in the market through this book and redefine the role of marketers, you will be able to survive in an era when marketing does not work.


Name that you can write yourself.

Name that you can write yourself.

Starting products, services, naming companies,
It explains that start-up branding experts make it easy for anyone to follow!

Naming is about establishing the identity of a brand and creating a story

You want to share with the world through the brand.

People distinguish between companies and products by brand names. Good brand names even determine the success or failure of the business.

However, small companies and startups have a lot of trouble developing differentiated brand names. So this book guides the practical process of brand naming in an agile and systematic way to suit startups.

Anyone can easily name a commercial name by using the third stage of the “Memorable Brand Name”.  Development method created based on the author’s own successful start-up and abundant consulting experience.

It is particularly useful in naming English according to a fully globalized era.

He has solved all the author’s know-how in interviewing hundreds of companies for more than 10 years.


  • Businesses with cliche names cannot be differentiated!

  • A smart utility book that makes a successful brand name!


Everything has a name.

As people, objects, and spaces all have names, once a name is created. It remains for a long time and plays a significant role in building images.

Likewise, brand naming is the most basic means for customers to understand your brand. Communicate with you in a complex market system.

In particular, when starting a startup or creating a new brand, it is important enough to think about the brand name for the first time.

The market is already full of companies using similar names, and your competitors have more customers with original and sophisticated names.

People won’t remember the business unless your brand name reveals the meaning and experience of products and services. However, startup people are always busy.

The enormous cost of requesting naming from experts is also burdensome. Therefore, the author of this book proposes a method optimized for startups by incorporating a fast and systematic sprint approach into naming.

Based on decades of rich brand consulting experience, entrepreneurs and planners kindly explain where to start naming and how to get the best name through brainstorming to help you develop a competitive brand name.


  • The brand name that you can succeed if you just follow along!

  • Put tens of millions of won in a book for naming consulting!


The author has already created an ideal naming process optimized for busy companies based on Agile, Design Thinking, and Sprint, the most effective and well-known management methodologies in the startup industry.

The book is divided into two parts, covering how to create a brand name that will not be forgotten in the first part, the structure of the name, the power of persuasion of words, and how to show potential creativity.

It raises interest by introducing the story of the birth of brand names of famous companies such as Starbucks, Hagen-Dazs, and Rush.

Part 2 describes the effective step-by-step process of naming created by the author himself. Introducing the three-step process of creating a great brand name within two to four weeks with useful activities and tools, readers can follow step by step.

This stage consists of a planning stage for establishing a naming strategy, an entry stage for thinking of as many naming ideas as possible, and an optional stage for selecting a name that suits the brand well through testing.

All activities in the book create greater value when cooperating with others with you than when you do it alone.

If you follow the author’s ideas and guides, you will find yourself confident in creating your own brand name.

I hope this book helps you create a great brand!



  • Recently, I was in charge of naming and branding at a startup.

  • I thought it would have been better if I could meet this book sooner.

  • It’s a book that feels like a very kind textbook, and it makes you want to follow step by step at a time. I think I’ll open it again.

  • It is a very kind book that I learned while deciding on the name of a startup recently.

  • I recommend it to those who are indecisive like me and take a long time to choose one.